Changes in the COVID Era... Expansion of 'MZ Generation Customized' Metaverse Recruitment

[Asia Economy Reporter Suyeon Woo] As demand for non-face-to-face interactions expands due to COVID-19, the 'Metaverse (extended virtual world)' trend is also sweeping the recruitment market of large corporations. Communication between HR managers and job seekers, which used to take place through offline recruitment briefings, is now happening in real-time within virtual spaces. Companies see 'Metaverse recruitment briefings' as an alternative that can strengthen communication with MZ Generation (Millennials + Generation Z) job seekers who are familiar with online environments in the COVID era.

According to the industry on the 12th, major large corporations are actively utilizing metaverse platforms in new recruitments for the second half of this year. The company most actively adopting the metaverse is LG Group. Since May, LG Innotek has held metaverse recruitment briefings using the interactive online virtual space platform 'Gather Town.' About 400 university students and 20 HR managers and practitioners who received invitations through prior applications were able to connect and communicate in the virtual space via avatars.

An HR manager at LG Innotek said, "Due to COVID-19, offline events were impossible, and simple online recruitment briefings had communication limitations," adding, "The metaverse is a solution that combines the strengths of online and offline methods familiar to the MZ Generation, enabling interactive non-face-to-face communication."

An HR representative from LG Innotek is answering job seekers' questions at a recruitment briefing using the metaverse. Photo by LG Innotek

LG Electronics also held the 'Hi LG' metaverse recruitment briefing from the 2nd to the 6th for prospective graduates from domestic and overseas universities. LG Electronics built the 'LG Electronics Meta Campus' in the virtual space and gathered job seeker avatars in one place. At this event, they introduced future business visions, explained job duties by business division, and conducted Q&A sessions, carrying out a virtual recruitment briefing.

Samsung Electronics, which introduced the metaverse recruitment platform for the first time this year, will conduct one-on-one job consultations using the metaverse platform from the 8th to the 13th of this month during the second half new graduate open recruitment. Job seekers entering the virtual space via the platform can receive one-on-one consultations for job duties in business divisions of interest and watch job introduction videos by each division.

Hyundai Motor Group also utilized the metaverse during the second half online recruitment briefing for the research and development sector held on the 9th and 10th. Using the metaverse platform, they introduced new technologies and new car models, provided in-depth information about job duties through job letters and job introduction videos. They also operated consultation booths by job type to increase communication with job seekers.

An industry insider said, "The trend is to actively utilize the metaverse to overcome the limitation of not being able to gather many people in one place due to COVID-19," adding, "The metaverse will also be an effective alternative for communication with the MZ Generation who are familiar with online virtual spaces."

This content was produced with the assistance of AI translation services.