"Highballs Are a Trend Even During Chuseok"... Emart Sees 38% Increase in Liquor Set Sales

On the 12th, a customer is purchasing a whiskey set at Emart Seongsu branch in Seoul.

[Asia Economy Reporter Lim Chun-han] Due to COVID-19, the culture of drinking at home and the atmosphere of contactless holidays have spread, leading to a significant increase in liquor sales.

According to Emart on the 12th, liquor sales from January to August this year increased by 64.6% compared to the same period last year. Whiskey, which is relatively more expensive, saw sales rise by 93.7%. Sales of Chuseok liquor sets also increased by 38% from September 5th last month to the 9th of this month compared to the same period last year.

Emart is offering a variety of liquors for Chuseok. Representative products include Ballantine's Single Malt 12-15 years (3 types), Talisker 10 years, Singleton, Balvenie 26 years, Jim Beam Bourbon, and Wild Turkey Bourbon 8 years.

An Emart official said, "Liquor, once considered the exclusive domain of middle-aged people, is gaining great popularity among the MZ generation (Millennials + Generation Z), who prefer unique cocktails like highballs," adding, "We will continue to offer a variety of liquors so that customers of all generations can enjoy them."

This content was produced with the assistance of AI translation services.