"Everyone Should Start a Business Once in Their Lifetime" - A Must-Read Book for Startup Founders

VisualCamp Co-founder Jae-Seung Park's 'Startup Dream'

[Asia Economy Reporter Minjin Kim] The age when one worries about life after retirement, the date of mandatory retirement, and the reduced salary due to the wage peak system. The age of agonizing over whether to take early retirement (which in reality is not so honorable) or to hold on. The author boldly challenges a startup in his 50s, the very age of such concerns, and through his own story of nurturing dreams, offers readers hope and concrete methodologies for entrepreneurship.

Not everyone can start a business, and not all who start succeed?that is the reality. However, the author’s vivid and ongoing experiences provide valuable reference points for us. If you gain hints about startup entrepreneurship and the future through Park Jaeseung’s second book, Startup-ui Kkum (The Dream of a Startup), the effort of turning 352 pages during this year’s Chuseok holiday will be well worth it.

Detailed Methods Including Business Item Development

This is a story about realizing the dream of a unicorn through startup creation and scale-up, enabling various groups?20s, university students, prospective entrepreneurs, and workers in their 40s and 50s approaching retirement?to live an autonomous life.

The book is densely packed with detailed methods to grow a company into a valuable startup with limited investment funds, including company formation, securing investment and government support projects, and business item development.

It is composed of content completely differentiated from numerous previously published startup-related books. It comprehensively covers rich and practical experiences accumulated from the author’s direct operation of startups and lessons learned on the ground.

A Practical Guidebook for Startup Management

It is unique in concept and content compared to existing books on startups and entrepreneurship. The author weaves together seven years of firsthand startup experiences, adding a strong sense of reality and presence.

It can be called a “startup manual” written in expressions and style that readers can comfortably read and easily understand on the topic of “startup and entrepreneurship.” It contains detailed information that is helpful to prospective and early-stage entrepreneurs, carefully packed with the experience and wisdom the author gained by starting a business in his 50s.

A Creative Adventurer Always Challenging the New

Author Park Jaeseung began his career at a clothing export company and then worked at Seoul Mobile Communications, a wireless paging company, where he served as the youngest branch manager and sales general manager. In the early 2000s, he co-founded the internet legal site “LawMarket,” gaining experience in platform business.

He later served as marketing and business director at next-generation network equipment company NewGrid and worked as a freelancer. In his 50s, in 2014, he co-founded the AI-based eye-tracking technology startup “VisualCamp,” leading it to grow into a prospective unicorn company of the future. He delivers special lectures on entrepreneurship and entrepreneurial spirit, emphasizing the importance of technology startups, to companies and organizations, and teaches practical, experience-based courses as an adjunct professor at Soongsil University.

(The Dream of a Startup / written by Park Jaeseung / Bareun Books / 18,000 KRW)

This content was produced with the assistance of AI translation services.