SKT 'T Woosoo', 150,000 Subscribers in Just One Week After Launch

[Asia Economy Reporter Joeslgina] SK Telecom's subscription product ‘T Woju’ has sparked a new trend in the subscription market by surpassing 150,000 subscribers within just one week of its launch.

According to SK Telecom on the 8th, the total number of subscribers to the subscription package product ‘Woju Pass’ and individual subscription products of ‘T Woju,’ newly launched on the 31st of last month, has exceeded 150,000.

By subscription channel, 70% of subscriptions were made through non-face-to-face channels such as SK Telecom Customer Center, Tworld, and 11st, while about 30% were through offline channels. The age distribution showed a balanced spread with about 19% in their 20s, 33% in their 30s, 29% in their 40s, and 19% aged 50 and above. Notably, the main online consumer age groups of 20s to 40s accounted for over 80%. In self-subscription channels via web and applications like 11st and T World, the proportion of subscribers in their 20s and 30s exceeded 60%.

The proportion of subscribers from other telecom companies was also around 30%. Earlier, SK Telecom emphasized that T Woju is a subscription service for all citizens.

Looking at the subscription status of the ‘Woju Pass all’ product, which offers selectable subscription products from 18 partners, food and shopping services such as ‘Baedal Minjok,’ ‘Paris Baguette,’ ‘Starbucks,’ and ‘Emart’ attracted much customer interest. Subscription to content-type products like ‘Wavve’ and ‘FLO’ is also steadily continuing.

Among the basic benefits of the Woju Pass product, 11st and Amazon are already showing visible results.

The transaction amount in the overseas direct purchase category of 11st expanded more than 3.5 times during the week after the Woju Pass launch (August 31 to September 6) compared to the same period last month (July 31 to August 6). The company emphasized that this achievement was possible because they listed tens of millions of popular products on Amazon at competitive prices. The product exploration frequency (page views) of Amazon Global Store customers was about four times higher than that of existing 11st customers. The most popular products were kitchenware, food & health, and sports & outdoor goods, with actual transaction amounts exceeding up to five times the company’s own transaction target.

Love calls from new partners wishing to join the subscription alliance are pouring in. New partners such as Baskin Robbins, Bottleworks, and Sound Gym are scheduled to join within a month. SK Telecom is currently in additional negotiations with over 100 partners.

Yoon Jae-woong, head of subscription marketing at SK Telecom, expressed, “We are grateful for the interest and love from customers for the newly launched ‘Everyone’s Subscription Universe, T Woju.’ We will recruit more diverse and popular partners to provide abundant benefits.”

This content was produced with the assistance of AI translation services.