Titleist "Entering Cheongdam-dong 'Luxury Street'"
"For a better premium service."
Titleist has opened the first brand store of a golf brand on Cheongdam-dong's "Luxury Street." It is a standalone store with five floors. You can find everything from golf balls to apparel and gear products all in one place. The first floor features men's apparel and golf balls, the second floor women's apparel and gear products, the third floor golf balls and gear products, and the fourth and fifth floors are office and lounge spaces. The layout is designed according to floor-specific coordination and customer movement flow. Through the styled spaces, customers can refer to styling with a sense of sophistication.
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Heritage videos and advertisements are shown on monitors located at the building entrance and on each floor. Titleist launched apparel in 2013 and was the first in the golf industry to open a standalone brand store on Dosan-daero in Gangnam. Since then, various brands have entered Dosan-daero, establishing it as the "Mecca of Korean golf shopping." The Titleist brand store Dosan branch closed last month. More details are available on the website.
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