Muju-gun Selected for Special Resource Convergence Technology Support Project Competition

Secured 500 Million KRW in National Funding for Convergence and Complex Utilization of Specialty Resources from 2022 to 2023

[Muju=Asia Economy Honam Reporting Headquarters Reporter Kim Han-ho] Muju-gun announced on the 7th that it has been selected for the Rural Development Administration's '2022-2023 Specialty Resources Convergence Technology Support Project' and secured 500 million KRW in national funding.

The Specialty Resources Convergence Technology Support Project is a program that promotes differentiated specialty products tailored to regional characteristics and enhances added value by disseminating convergence technologies linked to specialized crops, R&D research and development technologies, and agricultural and rural resources.

The project period is two years from 2022 to 2023, with a total budget of 1 billion KRW: 400 million KRW in 2022 (200 million KRW national funds, 200 million KRW county funds) and 600 million KRW in 2023 (300 million KRW national funds, 300 million KRW county funds).

Muju-gun plans to produce tourist food items such as cookies and bread using representative crops like grains (rice, barley), walnuts, and berries (summer strawberries, bokbunja, blueberries).

This will allow tourists visiting Muju to enjoy these products alongside tea or coffee at cafes or major tourist sites, as well as purchase them as gifts.

Additionally, considering that Muju-gun has a wine cave and six wineries but lacks side dishes that pair well with wine, plans are underway to develop snack products that can be enjoyed with Muju wine.

Furthermore, Muju will develop a unique brand and packaging design for its tourist food items to promote Muju's identity. The project also includes establishing processing facilities and experience centers for making cookies and bread, developing healing and experiential content linked to the products, building sales channels, and conducting promotional marketing.

Muju=Honam Reporting Headquarters Reporter Kim Han-ho stonepeak@asiae.co.kr

This content was produced with the assistance of AI translation services.