Simmons Bed's Complex Cultural Space 'Simmons Terrace' Welcomes 400,000 Visitors in 3 Years Since Opening

Gyeonggi-do Icheon Hot Place Growing into a 'Culture Hub' Representing the Region

The complex cultural space 'Simmons Terrace' has surpassed 400,000 cumulative visitors in just three years since its opening.
[Photo by Simmons]

[Asia Economy Reporter Kim Jong-hwa] Simmons Bed's complex cultural space 'Simmons Terrace' has recorded nearly 400,000 cumulative visitors in just three years since its opening.

Opened in September 2018 in Moga-myeon, Icheon-si, Gyeonggi-do, Simmons Terrace has grown into a cultural hub representing Icheon and a landmark of the city by engaging with the local community and enjoying culture.

Amid the COVID-19 crisis, it provided Icheon citizens with opportunities to access high-quality cultural content, and visitors regard it as a refuge from their tiring daily lives with various attractions.

On social media, especially among the MZ generation, it has gained overwhelming support and established itself as a 'SNS photo spot sanctuary.' The cumulative posts tagged #SimmonsTerrace on Instagram exceed 67,000.

Simmons Terrace is a differentiated complex cultural space and lifestyle showroom unique to Simmons Korea. Combining beds, a museum, and a caf?, it introduces various content such as exhibitions and annually opens a place for exchange where Icheon locals and tourists can participate together, establishing itself as a 'social space' that communicates and develops with the local community.

Having reached 100,000 cumulative visitors within one year of opening and emerging as a hot place in Icheon, Simmons Terrace recorded 250,000 cumulative visitors on its second anniversary last year, developing into a regional attraction that extends beyond Icheon to Seoul and the metropolitan area.

A Simmons official stated, "Visitors seem to have experienced the local charm of Icheon through Simmons Terrace and felt Simmons' sincerity," adding, "The interest in Simmons Terrace is the result of Simmons' genuine commitment to the local community."

This content was produced with the assistance of AI translation services.