Hallyu Bank Joins Korea New Deal 'Metaverse Alliance' Led by Ministry of Science and ICT
[Asia Economy Reporter Yoo Hyun-seok] Hallyu Bank announced on the 7th that it will join the 'Metaverse Alliance' led by the Ministry of Science and ICT.
The Metaverse Alliance is called the 'K-Metaverse Coalition,' organized by the Ministry of Science and ICT as part of the government's Digital New Deal policy. About 450 member companies, including Samsung Electronics, Hyundai Motor Company, SK Telecom, Naver Labs, and Woori Bank, are participating.
Metaverse is a compound word of Meta, meaning virtual and transcendence, and Universe, meaning the real world. It refers to a three-dimensional virtual world where reality and unreality coexist.
Hallyu Bank plans to develop new-concept services incorporating metaverse technologies such as virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) for the 'MZ generation,' who are familiar with virtual reality, through active collaboration with alliance member companies possessing metaverse-related technologies, which are considered promising future industries.
Primarily, through linkage with FANTOO, a Hallyu fandom network platform for approximately 100 million global fans worldwide, they will expand various content such as ▲ metaverse performance business ▲ immersive karaoke services.
Additionally, Hallyu Bank will actively utilize the blockchain technology of its blockchain mainnet, Fandom Chain, to embark on new projects combining NFT (Non-Fungible Token) business and the metaverse.
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A Hallyu Bank official said, "With the spread and establishment of non-face-to-face trends after COVID-19, the metaverse industry is regarded as a game changer in the future digital era," adding, "Since leading companies from various industries have united through the Metaverse Alliance led by the government, we will strive to present more sophisticated services."
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