Lotte GFR Launches Kappa... Aiming for 100 Billion KRW Sales by 2025

[Asia Economy Reporter Lim Hye-seon] Lotte GFR is launching the Italian brand Kappa. Lotte GFR plans to increase Kappa's sales to the 100 billion KRW range within four years.

On the 7th, Lotte GFR announced that it secured exclusive domestic business rights from Kappa's Italian headquarters, BasicNet, until 2028. With a new concept as a lifestyle sports brand for the MZ generation, it will be relaunched in February next year.

Lotte GFR stated, "We will strengthen the authentic line composed of lifestyle sportswear," adding, "We plan to introduce a new sports collection that modernly reinterprets the Italian sensibility of Kappa and the story derived from its long-accumulated sports heritage."

Ji Ho-young, who was selected as a promising Korean designer by Forbes in 2018, is in charge of the rebrand.

On the 3rd, Kappa released a capsule collection with Bonbom. The 'Kappa X Bonbom Capsule Collection' featured a magazine photoshoot with the idol group The Boyz, who ranked number one on the iTunes charts in 16 countries worldwide.

Lotte GFR expects Kappa's sales to exceed 30 billion KRW next year. Along with the sports line, they also plan to launch a golf line.

This content was produced with the assistance of AI translation services.