"Lotte ON Hosts 'Excellent Upcycled Products Special Exhibition' Featuring Coffee Sack Bags and Hotel Bedding Cushions"

Up to 20% Discount on Upcycled Products from Over 40 Sellers to Promote Ethical Consumption
Supporting Entry, Operation, and Promotion of Upcycle Sellers Facing Market Access Challenges

[Asia Economy Reporter Kim Yuri] Lotte ON is joining efforts to promote ethical consumption.

On the 7th, Lotte ON announced that it will collaborate with the Korea Environmental Industry & Technology Institute under the Ministry of Environment to revitalize the sales of upcycled products. To this end, Lotte ON plans to support the onboarding of upcycle product sellers, hold special exhibitions, and provide advertising expenses among various support activities. Upcycled products are eco-friendly items that enhance the design and usability of recycled materials, and interest in these products has been growing recently, especially among the MZ generation (Millennials + Generation Z), as the trend of ethical consumption spreads.

Accordingly, Lotte ON will gather over 40 sellers offering upcycled products and hold a permanent special exhibition called the 'Excellent Upcycled Products Special Exhibition' until December, offering related products at discounts of up to 20%. Representative brands include 'Halikei' and 'Market Balgyeon,' which make bags from coffee bean sacks, hanji leather, and scrap leather, and 'Remedy,' which produces pet cushions using discarded hotel bedding and mattress scraps. In addition, more than 40 upcycle brands producing products using discarded materials and fabrics are participating.

Starting from the 7th, the special exhibition will be regularly featured on the main page to help customers visiting Lotte ON easily experience upcycled products. The Korea Environmental Industry & Technology Institute plans to actively support Lotte ON and related product sales by fully covering the cost of discount coupons.

Kim Dong-geun, head of the Seller Support Team at Lotte ON, said, "Through this 'Excellent Upcycled Products Special Exhibition,' we aim to promote ethical consumption and support sellers of upcycled products who face difficulties in market access by gathering them together, providing promotions, and helping to boost sales. In the future, we will practice ESG (Environmental, Social, and Governance) management by preparing various special exhibitions with small and medium sellers selling eco-friendly and public institution products, providing opportunities for market expansion."

This content was produced with the assistance of AI translation services.