Coway Selects 12 In-House Show Hosts

Operation of the 'In-House Influencer Project'

Employees selected as the first cohort of Coway in-house show hosts are conducting live broadcasts.

[Asia Economy Reporter Kim Cheol-hyun] Coway (CEO Lee Hae-seon and Seo Jang-won) announced on the 3rd that it will actively start discovering and nurturing internal influencers from this year through the 'In-house Influencer Project.'

The In-house Influencer Project is operated with the purpose of cultivating 'in-house show hosts' who possess comprehensive and professional knowledge about Coway products and services.

In the first half of this year, Coway selected 12 employees who applied for the project and met the four evaluation criteria of communication skills, hosting ability, planning skills, and creativity as the '1st In-house Show Hosts.'

Additionally, Coway provided specialized training courses for show hosts, including broadcasting hosting skills and product speech, to those selected for the In-house Influencer Project.

These employees are scheduled to act as representative in-house influencers of Coway until the second half of this year and will appear in various Coway live commerce events to promote products.

A Coway official stated, "This project will serve as an opportunity to strengthen communication with the MZ generation, who are familiar with mobile and live commerce usage," and added, "Coway will continue to present various activities that can approach customers in a friendly manner."

This content was produced with the assistance of AI translation services.