Tractor Sales at Mart... Daedong Operates 'Tractor Popup Store' at Emart

9 Tractor Models Displayed and Sold at Emart
Expected to Secure Potential Customers and Strengthen Product Brand Power

Daedong, an agricultural machinery company, opened a pop-up store at E-mart in Iksan, Jeonbuk. Photo by Daedong

[Asia Economy Reporter Kim Heeyoon] Agricultural machinery company Daedong (CEO Kim Junsik, Won Yoohyun) announced on the 2nd that it will operate the 'Daedong Tractor Pop-up Store' at four Emart locations nationwide until the 15th of this month.

According to Daedong, the 'Daedong Tractor Pop-up Store' will be operated at Emart locations in four regions: Icheon, Gyeonggi; Gunsan and Iksan, Jeonbuk; and Andong, Gyeongbuk, as announced on the 2nd.

According to surveys by Statistics Korea and the Ministry of Agriculture, Food and Rural Affairs, the number of urban farmers increased by 41% from 2015 to 2020, reaching 1,848,000, and last year, the population returning to farming and rural areas was approximately 490,000. In response to the continuous increase in interest and participation in agriculture, Daedong added that they decided to operate the pop-up store at Emart, which has high accessibility and foot traffic, to provide agricultural machinery information and consultations to highly engaged local residents, secure potential customers, and enhance awareness and preference for the company and product brands.

Daedong currently provides sales and services of agricultural machinery produced and distributed by the company through a nationwide network of 150 dealerships. Displaying and selling tractors at discount stores is a first since the company's founding. The store sells nine tractor models ranging from 20 to 60 horsepower. When purchasing products, customers receive discounts ranging from 4% to a maximum of 38% depending on the model, and a Shinsegae gift certificate worth 1 million won is also given. Payments can be made by cash, card, or using Nonghyup Capital financing.

Tractors purchased at the pop-up store can also receive inspections and services at local Daedong dealerships. In this regard, Daedong is the first domestic agricultural machinery company to offer a free quality warranty service for the longest period in the industry?10 years or 3,000 hours?specifically for the engines and transmissions of tractors it manufactures.

This content was produced with the assistance of AI translation services.