Coupang Play Supports National Soccer Team's World Cup Challenge... Produces Original Content
Official 4-Year Partnership Agreement Signed with Korea Football Association
Original Content to Be Produced Documenting National Football Team's World Cup Challenge Journey
[Asia Economy Reporter Kim Cheol-hyun] Coupang Play has signed an official partnership agreement with the Korea Football Association (KFA) and will present original content capturing the national football team's journey toward the World Cup.
Coupang Play announced on the 2nd that it has signed a four-year official partnership agreement with the Korea Football Association. As a result, it will sponsor the South Korean national football team until 2025. The signing ceremony for the partnership agreement was postponed due to the extension of social distancing level 4.
Through this partnership, Coupang Play will produce original content titled "Road to Qatar (tentative)" that documents the national football team's challenge toward the 2022 FIFA Qatar World Cup. This original content will include stories from various sectors supporting the national team players and fans in their World Cup quest. It is expected to deliver the journey to the World Cup that football fans and the public have been curious about.
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The national football team is preparing for the Asian final qualifiers for the Qatar World Cup, aiming for their 10th consecutive World Cup finals appearance. The team is in a group with five Middle Eastern countries, and must finish in the top two among the six teams to qualify directly for the World Cup finals. Coupang Play will also provide digital live broadcasts of the national team's World Cup final qualifiers. Kim Sung-han, General Director of Coupang Play, said, "We hope Coupang Wow members enjoy the World Cup matches through Coupang Play and cheer for the South Korean national team."
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