11st Launches '11st Welcomes Amazon' Campaign with Kim Seon-ho

11st, 'Amazon is Coming to 11st' Campaign with Kim Seon-ho.

From the 6th, 'Wassup! Bwassup?' Event
Post Certification Shots of Offline Ads at Samsung Station, Gangnam Station, and Receive SK Pay Points

[Asia Economy Reporter Kim Yuri] 11st announced on the 2nd that it will launch a new advertising campaign called 'Amazon is Wassup on 11st' with model Kim Seonho to mark the start of the Amazon Global Store, along with a customer participation event.

11st said, "We created the 'Wassup Dance,' which features an addictive beat and easy-to-follow choreography, themed around the concise keyword 'Amazon is Wassup on 11st,' conveying the message that 'Amazon has entered 11st.'"

From the 6th to the 19th, the 'Amazon is Wassup on 11st! Bwassup?' event will be held, offering gifts to customers who find 11st Amazon ads offline and upload certification shots. All customers who upload their own certification shots along with their ad viewing reviews will receive SK Pay points. Additional points will be awarded later through a draw among posts with many 'likes.'

This advertisement intuitively shows the enjoyable changes that 11st’s Amazon Global Store will bring to overseas direct purchases. The company explained that it was made in a fun and cheerful atmosphere so that anyone who sees the ad can rhythmically follow the Wassup Dance. This advertising campaign, created in line with the recent trend of short-form videos that anyone can easily follow and share, will be introduced not only through TV commercials but also through collaboration content with SNS influencers and offline outdoor advertisements.

The ad is also displayed on outdoor billboards. You can find the 'Amazon is Wassup on 11st' ads on about 160 Seoul city buses, Hanam and Goyang Starfield Media Towers, Samsung Station Parnas Media Tower and Brand Avenue, Gangnam Station underground shopping center, and major electronic billboards on Gangnam-daero.

Kim Taeuk, head of marketing planning at 11st, said, "Since this is a service that customers have long awaited, we prepared a large-scale campaign crossing online and offline to meet their expectations. We hope many customers will enjoyably empathize with and participate in this campaign, which intuitively conveys the message that anyone can easily follow the previously complicated overseas direct purchase process."

On the 31st of last month, 11st officially opened the Amazon Global Store in Korea, where millions of products from Amazon US can be purchased. The Amazon Global Store provides the shopping environment of 11st as is, from product search to product information confirmation, order input, and payment.

This content was produced with the assistance of AI translation services.