Audi Volkswagen Korea Volkswagen Division Appoints Sasha Askizian as New President

Audi Volkswagen Korea Volkswagen Division Appoints Sasha Askizian as New President

[Asia Economy Reporter Changhwan Lee] Audi Volkswagen Korea announced on the 2nd that it will appoint Sacha Askidjian (43 years old) as the new president of the Volkswagen division, succeeding the current Volkswagen division president Stefan Krapp, effective from the 1st of next month.

Sacha Askidjian, the new president of the Volkswagen division at Audi Volkswagen Korea, joined the Volkswagen Group in 2000. He was responsible for group after-sales, ?koda sales, and Volkswagen marketing in France for 10 years. In 2011, he moved to Volkswagen SAIC in China, where he contributed to brand launching and increasing brand awareness as the head of ?koda marketing communications.

From 2014, he served as the head of products and communications for Volkswagen commercial vehicles and leisure vehicles in France. Then, in 2017, he moved to Latin America, leading new regional strategies as the marketing head of Volkswagen Brazil, and gained diverse experience overseeing sales, marketing, and after-sales of the mid-size pickup Amarok.

Since 2019, he has served as the president of Audi Volkswagen Taiwan, leading the Volkswagen brand. The company explained that President Askidjian has enhanced Volkswagen's sales and service performance in various regions including Europe and Latin America, based on his extensive global market experience encompassing sales and marketing.

This content was produced with the assistance of AI translation services.