SSG.com and Shinsegae Department Store Exclusive Sale of Moncler Electric Bicycles

Limited edition bicycles by Moncler and Mate sold at SSG.com and Shinsegae Department Store.

[Asia Economy Reporter Lim Chun-han] SSG.com and Shinsegae Department Store announced on the 2nd that they will exclusively sell a limited edition electric bicycle released through a collaboration between the Italian luxury brand Moncler and the Danish bicycle manufacturer Matebike.

This is the first time the Moncler·Mate limited edition bicycle is officially distributed in Korea. For this release, the two companies secured a portion of the globally limited production of 1,000 units. The colors available are black and white, and the selling price is 8 million KRW.

The product will be sold both online and offline. SSG.com will conduct a first-come, first-served sale of 200 units starting at 9:00 AM on the 23rd. Shinsegae Department Store will offer customers who visit the Matebike pop-up stores at the Main Store and Times Square Store from the 3rd to the 23rd a chance to enter a lottery. On the 24th, winners will be drawn and notified, and from the 25th to the 30th, orders will be shipped sequentially to customers who complete payment.

Starting with this limited edition product launch, SSG.com plans to sell various limited edition bicycles from Matebike. By the end of this year, they also plan to introduce collaboration products with the Italian fashion brand Palm Angels.

An SSG.com representative said, "We planned this electric bicycle launch targeting the MZ generation (Millennials + Generation Z), who are enthusiastic about rare products. Based on future purchase responses, we will expand the release of exclusive planned products that customers will be excited about."

This content was produced with the assistance of AI translation services.