Kakao's Josuyong: "The Era of Editors Has Arrived... 'View' Inconvenience Is Temporary"

Co-CEO Cho Soo-yong of Kakao

[Asia Economy Reporter Buaeri] Cho Soo-yong, co-CEO of Kakao, emphasized on the 1st that "Until now, creators were people who directly made content, but it is now an era where editors who select and arrange well have become important" in relation to the content curation service 'View'.

KakaoTalk's 'View', launched by Kakao on the 3rd of last month, is a content curation service. It is located in the third tab of KakaoTalk, originally the space where ‘Daum News’ was edited, and now contains various contents on topics such as news, hobbies, and culture. Anyone can publish a 'board' edited as a 'View Editor'. Kakao has created a structure where editors, called 'View Editors', can also generate revenue.

In an interview video posted on the official Kakao View homepage that afternoon, CEO Cho explained, "Beyond creating content, it is a platform that recommends and selects content well," and summarized (View) as "media created by individuals."

Regarding the starting point of 'View', CEO Cho said, "In portal services, the listed news and real-time trending search rankings have been the main reasons for what content people see," and added, "I thought it was not right to find users' interests based on such search rankings."

About news editing on portals, CEO Cho stated, "Because of the value of editing fairly, a lot of effort was made to edit without bias using algorithms, but fundamentally, it is not an arrangement that includes someone's perspective."

He emphasized, "I hope this will be an opportunity to re-recognize how important curated content is," and "Many influential large media will emerge (through View)."

Regarding recent user complaints, CEO Cho said, "We have been thinking about how to eliminate inconveniences," and added, "When the real-time trending search keywords disappeared, many people felt uncomfortable. Although it is a momentary inconvenience, I hope people will help a little for Korea to become a country with diversity."

This content was produced with the assistance of AI translation services.