Due to the Semiconductor Shortage... Korea GM Sells 16,616 Units in August

Semiconductor Shortage Causes 40% Drop Compared to Last Year
"Trailblazer's Popularity Remains Strong"

[Image source=Yonhap News]

[Asia Economy Reporter Yu Je-hoon] Korea GM announced on the 1st that it sold 16,616 units in August, down 40.1% compared to the same month last year. Both domestic and export sales declined due to production disruptions caused by the shortage of automotive semiconductors.

Domestic sales recorded 4,745 units, a 19.5% decrease. However, the results varied by model. The Chevrolet Trailblazer saw a 17.4% increase with 2,089 units sold. The company explained that despite being on the market for over a year since its launch, the model still receives a strong market response. The Chevrolet Colorado also recorded its highest monthly sales this year with 689 units sold, a 617.7% increase.

Exports remained at 11,871 units, down 45.7%. Caesar Toledo, Vice President of Sales, Service, and Marketing at Korea GM, stated, "The Trailblazer and Colorado have long been loved by domestic and international customers since their launch, establishing themselves as representative models of the Chevrolet brand." He added, "Despite the prolonged COVID-19 pandemic and ongoing difficulties in semiconductor chip supply, Chevrolet will continue marketing activities based on a customer-first philosophy."

This content was produced with the assistance of AI translation services.