Kona I Starts 'Walking Mileage Service' Based on Local Currency App in Seo-gu, Incheon
[Asia Economy Reporter Hyunseok Yoo] Kona I is promoting the ‘Health UP Mutual Walking Challenge,’ which rewards accumulated walking mileage with local currency upon achieving walking exercise goals in Seo-gu, Incheon.
On the 30th of last month, Kona I announced on the 1st that it signed the ‘Health UP! Mutual Walking Project Business Agreement’ at Seo-gu Office in Incheon, attended by Lee Jaehyun, Mayor of Seo-gu, Incheon, Byun Donghoon, Vice President of Kona I, and Jung Haegwon, CEO of Swalabi, and that the challenge will begin.
This mutual walking challenge will run until November 30. The purpose is to revitalize physical activity, which has decreased due to COVID-19, through walking exercise to improve residents’ health, and to contribute to local economic revitalization by paying walking mileage in Seo-gu’s local currency, Seoro-eum.
To participate in the challenge, click the ‘Environmental Mileage’ icon on the main screen of the Seoro-eum app, install the ‘WalkOn’ app, join the ‘Incheon Seo-gu Walking Community,’ and select ‘Participate in the Mutual Walking Challenge.’ Afterward, when each stage is achieved, press ‘Convert’ on the mileage to receive rewards in Seoro-eum cash.
Upon achieving 500,000 steps, 10,000 KRW in Seoro-eum cash is provided, and an additional 10,000 KRW in Seoro-eum cash is given upon reaching 1,000,000 steps. Up to 15,000 steps per day are recognized, and a maximum of 20,000 KRW in cash is paid per person.
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Detailed information about how to participate in the challenge and the event can be found in the Seoro-eum app. Byun Donghoon, Vice President of Kona I, said, “Through this challenge, we hope you take care of your health and receive Seoro-eum cash to experience a newer and more enjoyable Seoro-eum life,” adding, “We will continue to launch various services based on local currency to provide many benefits to our members.”
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