Point Mobile Signs New Product Development Agreement with Japan's Casio
New Contract Worth 20 Billion KRW... Expected Purchase Volume of 30 Billion KRW Next Year
[Asia Economy Reporter Kim Heeyoon] Point Mobile, an industrial mobile device manufacturer, announced on the 31st that it has signed a contract worth 2 billion KRW to develop industrial PDAs with Japanese electronics manufacturer Casio.
According to Point Mobile, this contract is the fourth new product development agreement with Casio. Development is underway with the goal of mass production in February 2022, and the product will be exclusively supplied to Casio.
Previously, Point Mobile has supplied Casio with OEM (Original Equipment Manufacturer) and ODM (Original Design Manufacturer) products. Currently, Point Mobile produces 90% of Casio's industrial mobile devices.
After Casio sold its mobile phone division and faced difficulties in manufacturing industrial mobiles, it has been producing this segment through OEM and ODM methods. Point Mobile added that meeting Casio's technical standards, which include over 400 items on the ODM checklist among global companies, was the reason behind the long-term contract.
The expected purchase volume from Casio for next year is a total of 80,000 units, worth approximately 30 billion KRW, which accounts for about 25% of Point Mobile's total planned sales for 2022.
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Kang Samgwon, CEO of Point Mobile, said, "As demand increases in various industries such as logistics warehouses and retail industries where industrial PDAs are most widely used, as well as manufacturing, energy companies, and public service sectors, we are increasing our overseas market share based on customer-centered customization, high price competitiveness, and a diverse product lineup. With the acquisition of major retail clients such as Amazon and Aldi, along with the contract with Casio, we have various delivery references, and we expect steep growth in the future."
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