Chairman Cho Yong-byeong: "Let's Achieve Easier, More Comfortable, and Newer Finance"

Shinhan Financial Group Announces New Vision on Its 20th Anniversary

Shin Yong-byeong, Chairman of Shinhan Financial Group, is proclaiming the new vision, "Easier and More Comfortable, Newer Finance," at the 20th anniversary ceremony held online on the 1st.

[Asia Economy Reporter Kwangho Lee] "It is time to realign Shinhan's future dream to be achieved according to the true form of finance that customers desire. Let us achieve Shinhan Financial Group's new vision together at the new starting line toward the future."

Shinhan Financial Group announced its new vision, "Easier and More Comfortable, Newer Finance," at the group's 20th anniversary ceremony held online on the 1st.

In July, Shinhan Financial established plans for the development direction of Shinhan culture through the Shinhan Culture Forum. It is conducting various RE:BOOT projects to improve Shinhan culture from the perspectives of customers, the future, and employees in line with the digital era.

To create a vision that reflects more customer-centric values on the occasion of its 20th anniversary, Shinhan Financial conducted the Group Vision RE:BOOT project. Through surveys of over 500 customers and employees aged from their teens to their 60s, as well as interviews with external experts, the group gathered diverse opinions and ultimately derived the new group vision.

The group's new vision, "Easier and More Comfortable, Newer Finance," encompasses the three most important values customers desire in finance: convenience, safety, and innovation. In particular, the word "More" expresses Shinhan's commitment to continuous efforts toward customers and providing differentiated solutions unique to Shinhan.

First, "Easier Finance" means connecting finance closer to customers' daily lives and businesses through innovative digital services that cover both online and offline, enabling customers to use services more easily and conveniently.

"More Comfortable Finance" shows Shinhan's promise to ease customers' minds by providing safe, reliable, and proper financial services.

Lastly, "Newer Finance" embodies Shinhan's determination to offer better value to customers through creative and original world-class financial services that innovatively connect digital technologies.

Shinhan Financial established a "New Vision Driving Body" to ensure the new group vision is quickly settled within the organization and internalized in employees' thoughts and actions. Through this, it plans to carry out various activities such as external advertising, IR, and events for customers and employees.

This content was produced with the assistance of AI translation services.