Shinhan Life Hosts Turning Point Event for Parents After Retirement

Shinhan Life announced on the 31st that it held a 'Makeover' event targeting the parent generation starting their second chapter of life after retirement. Customers participating in the event are taking photos to capture their appearance before (left) and after styling as a memory.

[Asia Economy Reporter Oh Hyung-gil] Shinhan Life announced on the 31st that it held a 'Makeover' event targeting the parent generation starting their second chapter of life after retirement.

From June 17 to 30, 1,870 applications were received mainly from the MZ generation through the website and SNS channels. The seven families finally selected were provided with benefits such as hotel accommodation vouchers and health checkup coupons, and a makeover photo shoot was conducted.

The children who applied shared messages filled with precious memories and emotions, supporting the new beginning and life of the 'Eomppa' (a neologism referring to both mother and father) who had lived a repetitive daily life solely for their children, in a video documenting the event process.

Also, the Eomppa who participated in the event recalled memories of their youth as they saw their newly transformed selves through professional styling in fashion, hair, and makeup. They also shared their gratitude with their children who provided a turning point marking the start of their second chapter of life. The makeover event video can be viewed on Shinhan Life's official YouTube channel and others.

A Shinhan Life official said, "We plan to continuously prepare customer events to provide new experiences and deliver precious memories and emotions to our customers."

This content was produced with the assistance of AI translation services.