HiteJinro Invests in Namul Processing and Distribution Company 'NT'

[Asia Economy Reporter Seungjin Lee] HiteJinro announced on the 31st that it has selected the startup ‘NT’ that grows together with farms as an investment destination and signed an equity investment contract.

HiteJinro explained that it decided to invest by focusing on the growth of the healthy vegetable market along with the vegan trend and highly valuing coexistence with the agricultural sector.

NT’s service ‘Namul Today’ is a vegetable distribution platform that contracts with farms nationwide, including Jeju Island and Ulleungdo, processes vegetables in various ways, and delivers them to consumers’ tables. ▲ Providing rare varieties and seasonal vegetables ▲ Freshness-maintaining delivery ▲ Subscription delivery service ▲ Possession of sales channels such as department stores and e-commerce are the differentiated core competencies of Namul Today.

In particular, due to the popularity of subscription delivery and seasonal notification services, it has secured 16,000 registered members in a short period and continues to grow with more than 30,000 monthly visitors to the website. It is building a brand as a specialized vegetable distribution platform and aims to expand not only domestically but also overseas.

Huh Jae-kyun, Executive Director of New Business Development Team at HiteJinro, said, "The food delivery market is becoming active, and various services reflecting the desires of domestic consumers are attracting attention," adding, "HiteJinro plans to continue investing in startups with competitiveness in the F&B sector as well as those aligned with lifestyle trends."

Meanwhile, since being selected as the first corporate angel investor among domestic for-profit companies in 2019, HiteJinro has been discovering and investing in various startups including food, smart farm, and software development companies.

This content was produced with the assistance of AI translation services.