KT "Digico, The Difference Between Days You Use and Days You Don't" Advertisement
Ad Series Part 3 Released on YouTube Channel
[Asia Economy Reporter Cha Min-young] KT announced on the 30th that it has released a new series of three advertisements themed around DigiCo technology and services on its YouTube channel.
This KT advertisement parodies a pharmaceutical company's product commercial famous for actor Nam Myeong-ryeol's line, "Experience the difference between the days you took it and the days you didn't." It was created in cooperation with the pharmaceutical company that made the original commercial.
The ad likens the difficulties and inconveniences experienced in various everyday situations to "pain." Actor Nam Myeong-ryeol, who appeared in the original commercial, appears again saying, "Experience the difference between the days you used DigiCo and the days you didn't."
The advertisement series consists of three parts, each focusing on KT's nationwide services: 'AI Serving Robot,' 'Lan Cable Edu,' and 'AI Care.' The first ad, centered on the AI Serving Robot, recorded over 5 million views within two weeks of its release.
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Kim Hyung-wook, Vice President of KT's Future Value Promotion Office, emphasized, "This series of witty advertisements expressing DigiCo KT's efforts to make people's lives more convenient conveys the meaning that KT is changing the world with AI, big data, and cloud technologies and, furthermore, helping customers' lives."
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