'Retro Fever' LF Mall Officially Launches Levi's Store

[Asia Economy Reporter Lim Hye-seon] Lifestyle company LF announced on the 30th that its lifestyle specialty mall LF Mall will hold a special event to commemorate the official launch of the global jeans brand ‘Levi’s (LEVI’S)’ on the 30th.

LF Mall, which offers about 6,000 brands in the lifestyle sector, is partnering with the headquarters of Levi’s, a world-renowned jeans specialist brand with a long history and tradition, to sell products this fall season. Amid the recent retro trend, the strategy is to strengthen the competitiveness of denim product MD by showcasing Levi’s popular items that have risen strongly among MZ generation consumers.

Levi’s, celebrating its 168th anniversary this year, is a global denim brand selling products in over 110 countries and is known as the originator of American jeans. It has formed a strong fan base both domestically and internationally with the highest quality through authentic manufacturing techniques, its unique vintage color, and distinctive fits. LF Mall’s product lineup includes Levi’s first jeans ‘501’ and the classic straight fit representative ‘505’ series, as well as the ‘502’ which naturally tapers below the knee, and the slim-fit ‘511’ series that suitably covers all body types, offering a variety of fits and colors to suit customer preferences.

Various benefits are also provided. Until 10 a.m. on the 6th of next month, LF Mall offers discounts of up to 70% on major Levi’s products, along with an additional 20% discount coupon. Also, during the same period, among customers who purchase over 100,000 KRW within the special event, 20 will be selected by lottery to receive a Levi’s graphic T-shirt as a gift.

This content was produced with the assistance of AI translation services.