Shinsegae Food Launches French Bakery Store 'Le Sette'

[Asia Economy Reporter Lim Hye-seon] Shinsegae Food announced on the 30th that it has newly launched the French bakery salon ‘Recette’.

‘Recette’ (meaning ‘recipe’ in French), a French bakery salon introduced by Shinsegae Food on the basement first floor of Shinsegae Department Store Daejeon in Yuseong-gu, Daejeon, is a store that offers premium bread combining authentic French bakery recipes with a modern sensibility.

Conceptualized around the golden age of France’s bakery capital, the Belle ?poque era, it features over 80 types of bakery products ranging from traditional French healthy bread to popular desserts from around the world. Signature products include ‘Fougasse’ from the Provence region and ‘Savarin’ made by Parisian bakers, each using authentic recipes from France to deliver their unique flavors.

Additionally, more than 90% of the cakes and desserts are made directly in the store to enhance the quality of taste and appearance. Customers can also enjoy traditional French desserts such as ‘Cocoroche’, ‘French Meringue’, and ‘Financier’, as well as trendy multinational desserts like the American ‘Levain Cookie’ and Australian ‘Pavlova’.

In particular, ‘Recette’ operates using an ‘All day baking’ method, where dough is prepared and shaped in-store and baked frequently in small batches, improving the taste and quality of the bread. Alongside this, a variety of jams, butters, and spreads are available to complement each type of bread.

To celebrate the opening of the first ‘Recette’ store in Daejeon, Shinsegae Food also introduced the ‘Welcome to Daejeon Kkumdori Cake’, reflecting the characteristics of the Daejeon region. Developed using the Daejeon symbol character Kkumdori, the cake features mango-flavored fresh cream icing for decoration and is filled generously with mango pulp between the cake layers. Priced at 28,000 KRW, it is sold in a limited quantity of 200 units.

This content was produced with the assistance of AI translation services.