Lotte Mart Sells Eco-Friendly Notebooks and Toys Made from Sugarcane

Choice L Reals Note sold at Lotte Mart.

[Asia Economy Reporter Lim Chunhan] Lotte Mart announced on the 30th that it will introduce the eco-friendly notebook 'ChoiceL Reals Note' made from sugarcane and the 'Dantoy Infant Toys.'

The newly launched ChoiceL Reals Note is the first private brand (PB) product introduced as part of Lotte Mart's ESG (Environment, Social, Governance) campaign 'Reals.' It was planned with maximum consideration for eco-friendly elements, from the materials of the paper and packaging to the manufacturing methods.

The notebook is made using 100% sugarcane fiber. Since sugarcane is a renewable plant that can be harvested multiple times a year, unlike regular paper, it does not require cutting down trees, making it a representative eco-friendly material. Additionally, it is bound using thread instead of glue or springs and printed with soy-based ink to minimize the use of chemical ingredients. The packaging also applies eco-friendly materials and methods throughout the entire production process, such as using a sugarcane paper band instead of vinyl packaging.

Lotte Mart also sells infant toys from Dantoy, an eco-friendly toy brand from Denmark. Dantoy's products are made from bio-plastic containing 90% raw materials extracted from sugarcane and have obtained the Nordic Swan Ecolabel certification. The Nordic Swan Ecolabel is an official ecological label from Nordic countries that certifies products as environmentally friendly.

A Lotte Mart official stated, “We aim to deliver eco-friendly values to customers through notebooks and toy products made from sugarcane,” and added, “We will continue to develop a wider variety of eco-friendly products and expand bold attempts and activities for the global environment.”

This content was produced with the assistance of AI translation services.