Hyundai N Expands Reach... First Launch of i20 N Line in Indian Market

Targeting the Indian Market with a High Proportion of Compact and Subcompact Car Sales

[Asia Economy Reporter Yu Je-hoon] Hyundai Motor's high-performance brand N is expanding its presence, including its first entry into the Indian market.

According to industry sources on the 28th, Hyundai Motor India (HMI) recently launched the i20 N Line in the Indian market and has started accepting reservations online. The i20 N Line is the first N brand model introduced by Hyundai in India.

The i20 N Line is based on the i20, a compact hatchback sold in Europe and India. Hyundai's choice of the i20 N Line as its first entry into India is understood to reflect the characteristics of the Indian market, where compact and small cars account for well over half of all vehicle segments.

Moreover, the i20 has already established a strong presence in India, receiving favorable reviews. In fact, the all-new i20 (3rd generation), launched at the end of last year, was named 'Car of the Year' at the Indian Car of the Year (ICOTY) 2021 earlier this year, beating competing models.

Hyundai plans to further expand the N brand in the Indian market, starting with the i20 N Line. Kim Sun-seop, Head of the India Regional Headquarters, stated, "The N Line product range offers a sporty and enjoyable driving experience accessible to everyone," adding, "The i20 N Line is the first model to lead the introduction of the N Line product range in India, embodying thrilling driving, energetic design, and the fusion of advanced technology."

This content was produced with the assistance of AI translation services.