[Asia Economy Reporter Jang Hyowon] As Samsung Electronics' new foldable phones, the Galaxy Z Fold3 and Galaxy Z Flip3, are experiencing shortages, Samsung Electronics has decided to extend the activation period for customers who pre-ordered.

Extension of Pre-Order Activation Period Due to Shortage of Galaxy Z Fold3 and Flip3 View original image

On the 26th, Samsung Electronics announced on its website that the activation period for pre-order customers, originally scheduled from the 24th to the 27th of this month, will be changed to run from the 24th of this month until September 15.


Accordingly, the application period for pre-order gifts, which was from the 17th of this month to September 10, will also be extended until September 30.


Samsung Electronics stated, "Thanks to the enthusiastic support of our customers, the volume of pre-orders exceeded the prepared stock," adding, "We made this decision to alleviate customer inconvenience caused by product delivery delays as much as possible."


The pre-order performance for the Galaxy Z Fold3 and Galaxy Z Flip3, conducted over seven days from the 17th to the 23rd of this month, reached approximately 920,000 units, about 1.3 times that of the Galaxy Note20 and about 1.8 times that of the Galaxy S21.



The activation performance on the first day for pre-order customers on the 24th also reached about 270,000 units, setting a record high for Samsung Electronics in South Korea. In India as well, the first-day pre-order figures on the 24th were 2.7 times higher than the Galaxy Note20 record.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing