Timon Chuseok Survey Results... 3 out of 4 People "Will Rest at Home with Family"

COVID-19 Situation 'Chuseok Special Exhibition' Held

[Asia Economy Reporter Kim Cheol-hyun] TMON announced on the 26th that the trend of holidays has changed due to the spread of the COVID-19 Delta variant, as three out of four respondents said they would "rest at home with family" during the Chuseok holiday period in a survey of about 600 customers regarding Chuseok.

In this survey conducted over a week from the 19th targeting about 600 TMON customers, only 4% answered that they would travel during the holiday, showing an awareness of the seriousness of the COVID-19 situation and a tendency to refrain from traveling. The main reason cited by 78% of respondents was the "spread of the Delta variant."

The trend toward non-face-to-face interactions and nuclear family units was also prominent. The answer "ordering Chuseok gifts from online malls such as TMON or using the gift function" was the highest at 31%. When asked about holiday plans, more than half (53%) said they would "spend Chuseok quietly with immediate family," while only 7% said they would spend the holiday with family and relatives as before.

Many also believed that the holiday culture itself would change due to COVID-19. Forty-eight percent of respondents said it would "change to gatherings only with immediate family." Additionally, 25% thought it would "become a period of rest for individuals and families." Only 13% answered that there would be "no change." In fact, 47% said they would not go to their hometown, nearly half, and 61% expressed that while they understood those who go for the holiday, they hoped they would refrain from doing so.

TMON is holding a Chuseok special exhibition until the 21st of next month, offering exclusive discount coupons of up to 10%. The exhibition is categorized by price range and product group to enhance shopping convenience, and supports thrifty Chuseok preparations by recommending six special-priced products daily through the Chuseok Preparation and Chuseok Gift sections. In particular, most products in the Chuseok special exhibition can be sent as "mobile gifts," allowing customers to send products by entering only the recipient's phone number without knowing their address. Additionally, customers can receive up to a 12% discount with exclusive gift coupons. It is expected that customers will find this useful for exchanging non-face-to-face gifts this Chuseok.

This content was produced with the assistance of AI translation services.