Lotte Chilsung Cloud Launches Industry-First Transparent PET in Beer Sector
Priority Application of 'Cloud Saeng Draft' 420ml Product
[Asia Economy Reporter Lim Hye-seon] Lotte Chilsung Beverage announced on the 26th that 'Cloud' will be the first in the beer industry to launch a new product using transparent PET.
In line with the recently emphasized eco-friendly trend, Lotte Chilsung Beverage sought a way to replace the existing colored PET and focused on the possibility of replacing colored PET through product labels. The company decided to apply transparent PET to the newly launched 'Cloud Saeng Draft' 420ml product first.
The 'Cloud Saeng Draft' 420ml product is the first domestic beer to use transparent PET, and to make label separation easier, it applied tear tape for easy tearing, reducing the hassle of separate collection. At the same time, it introduced a new volume of 420ml, expanding consumers' choices.
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A Lotte Chilsung Beverage official said, "As consumers' value consumption for eco-friendly products increases, we have introduced the 'Cloud Saeng Draft' transparent PET product, which makes recycling and separate collection easier," adding, "We will continue to lead ESG management, which has recently become a hot topic, through product development incorporating eco-friendly elements."
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