The 'Hidden Card' Reviving Busan Tourism Emerges Again... Seon Payment Project Season 2 Comes Back!

Busan City Supports Tourism Industry with Reasonable Prices to Attract Tourists

7 out of 10 'Season 1' Products Released in June Sold Out in 2 Hours

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] Busan City is promoting a project to revitalize the tourism industry and attract tourists with 'reasonable prices.'

On the 26th, Busan City announced that it will start Season 2 of the '2021 Let's Do Busan Tourism Good (善) Payment Project' to support the Busan tourism industry, which has faced difficulties due to the prolonged COVID-19 pandemic.

The 'Busan Tourism Good (善) Payment Project' is a method where a professional planning company develops tourism products by adding tourism content to tickets for tourism facilities, and travel agencies purchase these products in advance at drastically reduced prices with support from Busan City, then sell them to customers.

This is the first-ever win-win model attempted by a local government and the regional tourism industry nationwide.

Season 1, conducted in June, exceeded expectations with 7 out of 10 product packages sold out within two hours of the sales launch, thanks to the participation of Busan's representative tourism facilities.

The Busan representative tourism facilities participating in the project include Busan X the Sky, Songdo Cable Car, Surfholic, Haeundae Blueline Park, Yacht Tallae, Dream Theater, and Busan Aquarium, totaling seven companies.

Traditional travel agencies utilized advance payments to plan new tourism package products and created new revenue models by selling them through channels such as 'live commerce' and 'smart stores.'

Tourists also showed high satisfaction with the project as they could purchase products at discounted prices.

In this 'Good (善) Payment Season 2,' customer convenience and benefits have been enhanced by operating an integrated call center and selling products without quantity restrictions, improving upon Season 1.

Additionally, the number of participating travel agencies has been expanded to 200, including overseas travel agencies, and the profit structure has been improved so that travel agencies receive more benefits based on their sales performance.

Planning companies and travel agencies wishing to participate in the project can apply to the Busan Tourism Organization by September 3rd.

Participating companies will be selected in September, and full-scale product sales will begin.

Park Hyung-jun, Mayor of Busan, said, “The Busan Tourism Good (善) Payment Project, planned to revitalize the stagnant local tourism industry, is starting Season 2. I hope this project will help the regional tourism industry grow as an innovative entity through win-win cooperation and serve as an opportunity to firmly establish the tourism industry ecosystem.”

This content was produced with the assistance of AI translation services.