LG HelloVision Collaborates with Localtainment for Regional News Linkage in 'OguOgu (5959) Programming'
Original Variety Shows Scheduled Daily at 5 PM and 9 PM on Weekdays... Synergy with Local News Around 6:30 PM
[Asia Economy Reporter Eunmo Koo] LG HelloVision announced on the 26th that it will implement the ‘OguOgu (5959) Programming Strategy,’ scheduling five different original content programs every weekday at 5 PM and 9 PM. They plan to complete a 5-hour programming zone linked with local news broadcast at 6:30 PM daily, establishing a representative program system for each day of the week.
LG HelloVision will air ▲ on Mondays, the life book-themed sharing talk show 'Book Europe with Carrier' ▲ on Tuesdays, the specialty product variety show linked with live commerce 'Paldo Bapsang Plus' ▲ on Wednesdays, the unique camping variety show 'Hodong’s Camping Zone - Choose and Sleep' ▲ on Thursdays, the singing talent discovery project 'Jang Yoon-jung’s Dojangkkaegi' ▲ and on Fridays, the local makeover program 'Our Neighborhood Class.'
The OguOgu (5959) programming is an extension of the ‘Local Essential Channel Strategy.’ This strategy focuses on three pillars: original content, locally focused current affairs reporting, and revitalization of the local economy, aiming to become a must-watch channel. This programming plan is a measure to maximize synergy between original content and current affairs reporting.
LG HelloVision plans to continuously strengthen content competitiveness to enhance channel competitiveness. Programs that receive strong viewer responses will be operated continuously as seasonal series to accelerate securing local intellectual property (IP), and joint production of new content with other broadcasters is also under consideration.
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Kang Myung-shin, Head of LG HelloVision Community Business Group (Executive Director), said, “From Monday to Friday, viewers can consecutively watch different variety content and local news filled with new stories from our neighborhoods on the local channel,” adding, “We will develop the local channel into a ‘killer channel’ that leads HelloTV’s competitiveness, centered on local entertainment and solution journalism-focused current affairs reporting.”
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