LG Uplus to Recruit Top Talent Through 'Jjinpan Strategy' Contest

Subject: Customer Life Research and UX Improvement
Reflected in New Employee Recruitment by the 22nd of Next Month

[Asia Economy Reporter Cha Min-young] LG Uplus announced on the 25th that it will recruit outstanding talents in the fields of LSR (Customer Life Research) and UX (User Experience) through a contest until the 22nd of next month.

Since 2013, LG Uplus has been recruiting outstanding talents in charge of LSR and UX through contests. The LSR team discovers the best customer experience at all touchpoints based on in-depth customer research, while the UX team designs innovative service usage experiences to secure true fans of LG Uplus.

The themes of the LSR contest are ▲Lifestyle change trends in the post-COVID-19 era ▲Customer experience journey at online and offline touchpoints ▲Services for Generation Z. Participants can choose one of these and propose the direction of LG Uplus customer experience.

The themes of the UX contest are ▲Proposals for new services according to lifestyle changes after COVID-19 ▲Media service proposals based on changes in the media online video service (OTT) market ▲New service proposals based on metaverse and mixverse trends.

LG Uplus plans to evaluate the works based on criteria such as trend, customer, and market analysis skills, ability to discover customer experience and derive UX, easy and fun attractive design expression, logicality, and creativity.

The winning works will be announced on the 28th of next month. Winners will receive Gold (3 LSR, 4 UX) with 1 million KRW and a certificate, Silver (3 LSR, 4 UX) with 500,000 KRW and a certificate, and Bronze (6 LSR, 8 UX) with 300,000 KRW and a certificate.

The winners will undergo aptitude tests and AI video practical interviews in October and perform internships between October and November. After the final interview in November, they are expected to join LG Uplus as new employees in the LSR and UX departments in January 2022. Outstanding participants who did not win will also be granted eligibility to apply for new employee recruitment and exemption from document screening.

Anyone who is expected to graduate before February 2022 from a four-year university eligible for January 2022 employment or has less than two years of work experience (regardless of major) and can participate in the new employee recruitment process is eligible to apply.

This content was produced with the assistance of AI translation services.