Kia Opens Dedicated Customer Experience Space for 'EV6' in Seongsu-dong

Opening of EV6 Unplugged Ground Seongsu

Kia EV6 Unplugged Ground Seongsu

[Asia Economy Reporter Changhwan Lee] Kia announced on the 25th that it has opened a large-scale customer experience space specialized for its first dedicated electric vehicle, the EV6, called 'EV6 Unplugged Ground Seongsu.'

Located in Seongsu-dong, Seoul, EV6 Unplugged Ground Seongsu is a complex space remodeled by preserving the external features and traces of time of a textile factory built over 60 years ago.

The exhibition space is divided into six zones: Hello EV6 Zone, EV6 Life Zone, EV6 Inside Zone, Consultation Zone, EV6 Lounge, and EV6 Garden.

In the Hello EV6 Zone, Kia conveys its sustainability message through media art exhibitions using 475 bundles of recycled plastic fiber yarn actually used in EV6 production, and a large media wall that provides an audiovisual experience of the brand direction and design philosophy transformed for the electric vehicle era.

The EV6 Life Zone allows customers to directly experience key product features of the EV6, such as a maximum driving range of 475 km on a single charge (based on 2-wheel drive, 19-inch wheels, without built-in cam), a multi-charging system capable of 800V ultra-fast charging, and V2L (Vehicle To Load), a concept of a mobile energy storage system (ESS).

The EV6 Inside Zone features exhibits created in collaboration with the upcycling brand RE;CODE, based on the EV6’s core electric vehicle platform (E-GMP). Through exhibition pieces made from leftover parts and materials after EV6 production, Kia delivers messages about its electrification technology and sustainability.

In the Consultation Zone and Lounge, customers who have explored EV6 Unplugged Ground can receive one-stop services including purchase consultation, test drives, and contracts for those considering buying the EV6. Specialized experiences for EV6 owners are also prepared, such as community program support and monthly talk concerts sharing new electric vehicle technologies.

A Kia official said, “EV6 Unplugged Ground Seongsu is designed as an experiential space that moves beyond simple sales and exhibition spaces to offer substantial and interactive experiences. Through this EV6-specialized complex cultural space, we hope customers can easily access the EV6’s product features and get a step ahead in experiencing the new lifestyle that electric vehicles will offer.”

Meanwhile, following EV6 Unplugged Ground Seongsu, Kia plans to open an additional approximately 200-pyeong (about 660 square meters) complex cultural space in Uiwang-si, Gyeonggi-do on the 8th of next month to introduce the EV6 directly to more customers.

This content was produced with the assistance of AI translation services.