Seonjin Collaborates with Oxford to Launch 'Seonjin Farm' View original image


[Asia Economy Reporter Seungjin Lee] Sunjin, a livestock food specialist company, announced on the 25th that it has produced the official brand goods ‘Sunjin Farm’ through collaboration with Oxford, a leading domestic block toy company.


The official brand goods ‘Sunjin Farm’ were created to help the general public better understand and increase interest in livestock farms, which are usually difficult to access. Sunjin Farm vividly depicts a smart farm integrated with ICT (Information and Communication Technology) such as robots. Notable features include an automatic feed supply system and devices that alleviate animal discomfort. The feed pusher robot ‘Yuno’ by Agrirobotec, which helps cows maintain steady feed intake, was made into a miniature model.


‘Sunjin Farm’ also held events on Sunjin’s official social media channels such as Instagram and YouTube. Various customer promotions will be conducted at Sunjin’s online and offline fresh stores, Sunjin Farm, to give away personalized smart farms called ‘Sunjin Farm’.



Beomgwon Lee, Sunjin’s CEO, stated, “The Sunjin brand goods ‘Sunjin Farm’ were created to allow the general public to easily and enjoyably experience the smart livestock environment of today’s era, which is unfamiliar to many.” He added, “We hope this collaboration will provide many people with an opportunity to feel livestock farming as a friendly industry.”


This content was produced with the assistance of AI translation services.

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