Cheil Worldwide and 96 Partners Sign Industry-First Eco-Friendly Practice Agreement

Yoo Jung-geun, President of Cheil Worldwide (fourth from the left), and representatives of 96 partner companies are posing for a commemorative photo at the eco-friendly practice agreement ceremony.

Reflecting Industry ESG Trends, Proactively Establishing an Eco-Friendly Content Production Environment
President Yoo Jeong-geun: "We Will Contribute to the Paradigm Shift Toward Eco-Friendly Practices in Advertising and Content Fields"

[Asia Economy Reporter Kim Yuri] Cheil Worldwide announced on the 25th that it will hold an eco-friendly practice agreement ceremony with 96 partner companies as part of its ESG (Environmental, Social, and Governance) management efforts. The company stated that this agreement ceremony is significant as it is the first-ever eco-friendly agreement between an advertising company and its partners in South Korea.

Cheil Worldwide explained that it organized this agreement ceremony to take the lead in creating an eco-friendly content production environment in response to the growing interest in ESG management across the industry. Since establishing an eco-friendly content production environment requires efforts not only from Cheil Worldwide but also from partners who play various roles on site, many partners were encouraged to empathize with the purpose and participate. Ninety-six partner companies are participating in this ceremony, and the agreement target will be expanded to all 530 partner companies in the future.

Cheil Worldwide and the 96 partner companies participating in the agreement ceremony will jointly sign an eco-friendly practice pledge containing a consensus on eco-friendly practices and tasks for eco-friendly implementation at content production sites.

Representative eco-friendly practice tasks included in the pledge are ▲minimizing waste generation at production sites ▲improving energy efficiency at production sites and considering long-term promotion of eco-friendly energy use ▲expanding collaboration in discovering eco-friendly ideas and content production ▲enhancing safety and health, including prevention of serious accidents at production sites.

To this end, to minimize waste generation at production sites, eco-friendly materials will be prioritized for sets and props on shooting locations, and clothing and props will be recycled. To improve energy efficiency at production sites, high-efficiency equipment will be used during shooting, lighting, sound, and editing work, and the use of eco-friendly energy such as electric vehicles and solar power batteries will be expanded. To prevent serious accidents at production sites, risk factor diagnosis and safety management training will be strengthened at shooting locations, and safety management manuals will be provided to partner companies.

Meanwhile, Cheil Worldwide will also announce plans to support the establishment of eco-friendly infrastructure for partner companies at this agreement ceremony. While further solidifying existing electronic contract solutions and online work systems, it will continuously build eco-friendly work infrastructure, including providing eco-friendly education for partner company employees.

Yoo Jeong-geun, President of Cheil Worldwide, said, "Since the advertising industry is built on cooperative relationships among numerous stakeholders, it is important to form mutual consensus and cooperate to realize a truly eco-friendly production environment. We will take the lead and spare no effort in various support so that today's agreement ceremony can contribute to the paradigm shift toward eco-friendliness in advertising and content business fields."

This content was produced with the assistance of AI translation services.