Samsung Fire & Marine Insurance launches 'MDTI Drink' with Seven Eleven
Samsung Fire & Marine Insurance announced on the 25th that it has launched five types of 'MDTI Drink' in collaboration with 7-Eleven.
View original image[Asia Economy Reporter Oh Hyung-gil] Samsung Fire & Marine Insurance announced on the 25th that it has launched five types of 'MDTI Drinks' in collaboration with Seven Eleven.
The lineup includes 'Gorreureu (GRRR) type,' a misutgaru (roasted grain powder) drink for when you're hungry; 'Sleep Deprivation (ZZZZ) type,' a pomegranate drink that helps with dry skin; 'Battery Discharge (OTLL) type,' an energy drink for when you're exhausted; 'Bubbling (BGBG) type,' a peach drink for mental peace during stress; and 'Ppuung (POOP) type,' a yogurt drink containing probiotics to aid digestion. These will be sold in a limited quantity of 500,000 units.
Consumers can also receive drink recommendations tailored to them through the simple 'Health MDTI (My Drink Type Indicator)' test. Among those who take the test, 20,000 customers will be given vouchers to exchange for recommended drinks, and an Instagram review event with prizes such as Galaxy Buds Pro will also be held.
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Jeon Eun-seok, Brand Strategy Manager at Samsung Fire & Marine Insurance, said, "This was planned to raise awareness of the need for health management among consumers and to bring vitality to their daily lives," adding, "We hope the Health MDTI campaign will help create a friendly brand image."
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