GS Shop Unveils Fall/Winter Fashion Lineup Featuring Muses Jang Yoon-joo and Kim Nam-joo

GS Shop Morgan FW New Arrivals.

[Asia Economy Reporter Kim Yuri] GS Shop, operated by GS Retail, announced on the 24th that it will showcase new items from major fall/winter (FW) fashion brands together with model Jang Yoon-ju and actress Kim Nam-joo.

GS Shop's representative fashion brand 'SO,WOOL' has appointed Jang Yoon-ju as its muse and is targeting this FW season. SO,WOOL is the industry's first premium fashion brand specializing in materials, and this season it used luxurious materials based on customer survey results. In an unprecedented collaboration with Samsung C&T, which received explosive customer responses, five representative products including the 'Samsung C&T Australia Merino Wool 100% Pullover' will be released sequentially.

Jang Yoon-ju plans to elegantly embody the SO,WOOL brand philosophy of 'encapsulating the finest materials in refined designs' with her unique aura. She was selected as the SO,WOOL model for this FW season due to her previous role as an ambassador at GS Shop's online fashion show 'ONTACT Fashion Show' held in September last year.

'Morgan,' the number one brand in jacket and suit sales, will continue to work with Kim Nam-joo this year as well. Kim Nam-joo has been steadily active as a Morgan model since the 2018 FW season. This season, Morgan introduces the 'Slow Wear' collection, emphasizing fits and materials that are comfortable for everyday wear, reflecting changes in customers' lifestyles. The steady seller trench coat has been reinterpreted with the Morgan feel by minimizing collar and pocket details.

GS Shop's representative designer brand 'SJ Wani' features top model Park Se-ra as its model. SJ Wani is an exclusive brand launched through a collaboration between GS Shop and top domestic designer Son Jung-wan, celebrating its 10th anniversary this year.

'Lapiap' is a contemporary fashion brand that quickly offers the latest trendy designs at reasonable prices, and this FW season will introduce new products with model Jin Jung-sun. Wide pants and loose knits are expected to be showcased.

In addition, GS Shop has prepared various new products from new brands such as 'Armani Exchange' sweatshirts, a practical luxury brand for the MZ generation, and 'True Religion' denim pants.

Kim Hyun-jung, head of the Fashion Accessories PD Team at GS Retail, said, "This FW season, we aim to announce a new beginning for GS Shop fashion with the concepts of 'New Normal' and 'Connect,' reflecting the changed customer trends."

This content was produced with the assistance of AI translation services.