Bag Brand Hojae Appoints Model Han Hyejin as Brand Muse

[Asia Economy Reporter Hyungsoo Park] The bag brand ‘HOZE’ has selected top model Han Hye-jin as its new model.

On the 23rd, HOZE announced that Han Hye-jin, who exudes presence through thorough self-management and confident charisma, is expected to align well with HOZE’s image of offering basic and minimal designs at reasonable prices.

A brand representative said, "HOZE has reorganized its lineup to further elevate the contemporary and trendy sensibility for this fall and winter season. Han Hye-jin’s sophisticated and urban image harmonizes well with the mood the brand pursues, and we expect a great synergy."

HOZE’s collection features seasonal trend colors that highlight the brand’s unique hues. In addition to basic black, neutral mud beige, and cream mocha colors, the collection utilizes luxurious dark chocolate and stylishly subtle paprika tones.

HOZE plans to showcase various charms together with Han Hye-jin. In the ‘MY DAILY HOZE’ campaign, the brand captured her daily life along with its best products such as Brett, Gabby, and Lea, which represent HOZE’s comfort and minimalism.

All products featured in the pictorial with HOZE and Han Hye-jin are available on the official HOZE website and at the Garosu-gil store in Sinsa, Gangnam-gu, Seoul.

This content was produced with the assistance of AI translation services.