Gift 'Insurance' via KakaoTalk

[Asia Economy Reporter Buaeri] From now on, you can gift insurance through KakaoTalk Gift.

Kakao Commerce announced on the 23rd that it has launched insurance mobile gift certificates. There are a total of 12 types of mobile gift certificates, including pet, travel, and silver insurance.

The products range from one-day golf hole-in-one insurance, car camping insurance, and hiking insurance that cover various risks that may occur during travel and leisure activities, to 'Pet Insurance' for dog owners and 'Filial Piety Insurance' for parents.

Kakao Commerce also prepared unique insurance products such as diet encouragement insurance and single safety insurance for one-person households.

Previously, selling insurance products on online shopping platforms was considered solicitation under the Insurance Business Act and was not allowed, but since being designated as an 'Innovative Financial Service' last year, purchasing and gifting insurance mobile gift certificates have become possible. Kakao Commerce, through a partnership with 'Koopfi Maps,' an Innovative Financial Service designated company, has introduced the insurance gifting service for the first time on an e-commerce platform.

A usage linkage function has also been applied. The insurance product exchange voucher has a 'Go to use voucher' function. Pressing this button directly connects to the insurance company's product subscription page.

A Kakao Commerce official said, "There is a trend of diversifying mobile exchange voucher gift types, especially among the MZ generation who want to give practical and uncommon gifts. We have enhanced usability so that recipients can easily use them, and we expect that the launch of insurance products in this gifting service will further activate the online mini-insurance market."

This content was produced with the assistance of AI translation services.