Ministry of the Interior and Safety Wins Grand Prize at the World's Top 3 Design Awards, 'Red Dot Award'
Communication and Collaboration Space Joint Brand ‘Commons Field’ Selected in Brand & Communication Design Category
[Asia Economy Reporter Lim Cheol-young] The Ministry of the Interior and Safety announced on the 22nd that the joint brand of regional hub communication and cooperation spaces, ‘Commons Field (COMMONZ FIELD),’ won the main prize in the Brand & Communication Design category at the 2021 Red Dot Design Award.
The Red Dot Design Award, established in 1955, is the world's largest and most prestigious design competition, organized by the Design Center of North Rhine-Westphalia, Germany. Each year, it selects the best designs in three categories: product design, brand & communication design, and design concept. It is considered one of the world's top three design awards alongside Germany’s iF and the United States’ IDEA.
The ‘regional hub communication and cooperation spaces’ project has been promoted by the Ministry of the Interior and Safety since 2018. It transforms idle local spaces into community innovation hubs where general residents, public-private sectors, industry, and academia collaboratively identify issues and seek solutions. So far, Gangwon Chuncheon and Jeonbuk Jeonju, selected through local government competitions, have completed renovations and officially opened in 2019. Daejeon, Chungcheong, and Ulsan are preparing to open while actively promoting related projects such as resident participation living lab projects, and Jeju is scheduled to open in November this year.
The main prize winners are granted the right to use the Red Dot certification mark and gain global exposure through various supports such as exhibitions at the Red Dot Design Museum and online displays on the official website, as well as inclusion in the international design yearbook, thereby promoting the creativity and excellence of brand design worldwide.
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Minister Jeon Hae-cheol stated, “The Ministry of the Interior and Safety actively supports residents to participate in the process of solving local problems through communication,” adding, “We hope this international award will increase residents’ interest, and we plan to continuously expand the Commons Field communication and cooperation spaces to meet the growing local demand.”
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