Disney Princesses Appear on Naver and SSG.com... Live Broadcast Also Scheduled

Disney Korea 'Princess Festival'
Popup Stores at I'Park Mall and Starfield

[Asia Economy Reporter Minyoung Cha] The Walt Disney Company Korea is partnering with major e-commerce platforms such as Naver and SSG.com to conduct an online retail promotion themed around 'Disney Princesses.'

Disney Korea announced on the 20th that, as part of the global campaign 'Ultimate Princess Celebration,' it will hold the 'Princess Festival' event until next month.

At the Disney brand store on SSG.com, a promotion will be held from the 23rd to the 29th of this month, offering over 500 Disney Princess products including fashion items, stationery, and mobile accessories. On the 10th of next month, a Naver Brand Day event will take place. Products will be sold in collaboration with partners such as LEGO, Hasbro, Geumhong, Tenbyten, Suhyang, Cine Shop, and The Jam, with a live broadcast scheduled for 8 PM that evening.

Starting from August 5th at Jamsil Lotte World Mall, popup stores themed around Disney Princesses will be sequentially operated until the 12th of next month at locations including Yongsan I'Park Mall, Suwon AK Mall, Starfield Goyang, and Hanam. Customers who purchase above a certain amount at the popup stores will receive a limited edition Princess postcard book created in collaboration with Make-A-Wish Korea.

The Ultimate Princess Celebration is a global campaign launched since June this year in countries including Korea, Germany, France, and Russia to convey the values of dreams, hope, and courage that Disney pursues. In Korea, singer Ailee recorded the official campaign song 'Starting Now (Kkaeeona)' Korean version. Limited edition Disney Princess postcards were produced with Make-A-Wish Korea, and the proceeds were donated.

Information related to this event can be found on Disney's official Instagram and Facebook, and the multilingual music video for 'Starting Now' is available on Disney Music's official YouTube channel.

This content was produced with the assistance of AI translation services.