Targeting MZ Generation Tastes... Bernini 'Wine Spritzer' Summer Sales Soar

[Asia Economy Reporter Lim Hye-sun] The domestic sparkling wine brand Bernini's 'Wine Spritzer' is gaining popularity.

Indulge, LF's liquor distribution subsidiary, announced on the 19th that sales of Bernini's 'Wine Spritzer' increased by more than 45% in June and July compared to the previous two months (April and May). Since its launch last November, 'Wine Spritzer' has recorded sales of over 1.8 million units in nine months.

Indulge cited convenience and cost-effectiveness as the strengths of 'Wine Spritzer.' With increasing wine consumption and the rise of 'home drinking' due to the impact of COVID-19, 'Wine Spritzer' has become popular among young people in their 20s and 30s for its low alcohol content and refreshing, sweet taste that can be enjoyed lightly.

Bernini, which has held the number one market share in the domestic sparkling wine market since 2014, offers the RTD (Ready to Drink) version called 'Wine Spritzer.' The name is derived from the German word Spritzen, meaning 'to burst strongly,' referring to the soda bubbles dancing inside the wine glass.

This fruit wine combines fresh and dry white wine from the La Mancha region of Spain with soda water. It features a refreshing flavor and sweet taste using natural fruits from Asturias, a region in northwestern Spain known for its clean and beautiful natural environment.

Available in two flavors?lemon and strawberry?with a moderate alcohol content of 5.2%, it comes in 500ml cans and is suitable not only as an aperitif for home parties but also to accompany various types of food.

This content was produced with the assistance of AI translation services.