DL Wins the Red Dot Award, One of the World's Top 3 Design Awards

[Asia Economy Reporter Onyu Lim] DL Corporation announced on the 19th that the group's CI (Corporate Identity) won the 'Main Award' in the 'Brand & Communication' category at the '2021 Red Dot Award.' The Red Dot Award, hosted by the Design Center of North Rhine-Westphalia in Germany, is considered one of the world's top three design awards alongside the USA's IDEA and Germany's iF.

Marking its 82nd anniversary, DL Group declared its leap as a global developer and launched anew by comprehensively overhauling not only its CI but also its vision and group structure.

DL Group's CI received high praise for accurately expressing the group's vision and philosophy through design, beyond a simple combination of alphabets. The blocks of squares and semicircles harmonize to create the 'foundation of the world,' symbolizing DL's philosophy of leading a sustainable future through interconnectedness.

The distinctive solid and stable image represents the firm beliefs and principles that DL has upheld. The CI color, a blue that DL has long maintained, symbolizes the infinite creativity and innovation of a global developer who continuously advances based on customer trust.

DL Group is evaluated to have demonstrated differentiated design capabilities through this award. The group expects its design capabilities to become a significant competitive advantage in various business areas it will pursue in the future.

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