Lotte Confectionery Launches Shrimp Rice Chip 'SsalroSae JinjjaSaeu'

[Asia Economy Reporter Seungjin Lee] Lotte Confectionery announced on the 18th that it has launched a shrimp-flavored shrimp rice chip called ‘Ssalrose Jinjjasaewu’ under its rice snack brand ‘Ssalrobyeol’.

‘Ssalrose Jinjjasaewu’ is a snack made by frying rice-based ‘Ssalrobyeol’ with whole ground shrimp added, allowing consumers to enjoy the authentic taste of shrimp. It contains more than 10% shrimp raw material, resulting in a high shrimp content.

‘Ssalrose Jinjjasaewu’ not only offers an excellent umami flavor from shrimp but also maintains a savory taste by using rice as the main ingredient. Unlike the existing ‘Ssalrobyeol’ snack shape, it is made in a flat yet thick hexagonal shape, providing a crispy texture. Additionally, it combines rice, a staple food for Koreans, with shrimp, a seafood loved by many, making it enjoyable without getting tired of the flavor.

Meanwhile, ‘Ssalrobyeol’ was launched in 1987 and has been loved by customers of various age groups to this day, recording sales of approximately 15 billion won last year.

Lotte Confectionery plans to expand the ‘Ssalrobyeol’ brand’s range by adding the new shrimp-based product ‘Ssalrose Jinjjasaewu,’ which has been steadily popular using rice, to satisfy diverse consumer expectations.

This content was produced with the assistance of AI translation services.