LG Electronics Conducts 4-Week LG Pra.L Experience Marketing at Lotte Hotel Seoul

LG Electronics models are introducing LG Pra.L products in rooms at the Lotte Hotel Seoul Executive Tower. (Photo by LG Electronics)

[Asia Economy Reporter Jeong Hyunjin] LG Electronics announced on the 18th that it will conduct premium experience marketing for LG Pra.L.

LG Electronics is collaborating with Lotte Hotel Seoul, located in Euljiro, Jung-gu, Seoul, to operate the LG Pra.L X Lotte Hotel promotion "Beauty Inside Package" for four weeks starting from the 19th, under the concept of "My Own Home Care Enjoyed at the Hotel."

Customers staying at Lotte Hotel can try four LG Pra.L products: the low-level laser therapy (LLLT) hair loss treatment medical device Pra.L MediHair, the eye skin care device Pra.L Eye Care, the body ultrasonic cleanser Pra.L Body Spa, and the facial ultrasonic cleanser Pra.L Wash Pop.

The promotion will be available in three types of rooms in the Executive Tower of Lotte Hotel Seoul: Grand Deluxe, Premier, and Junior Suite. Detailed event information can be found on the Lotte Hotel website and LG Electronics' social media (SNS) channels.

Through LG Pra.L, LG Electronics offers a wide range of home beauty products catering to diverse customer needs, from home-use beauty devices to professional medical devices. Kim Sunhyung, head of Korea HE Marketing at LG Electronics, said, "As experience marketing for customers visiting luxury hotels, we will actively promote the differentiated advantages of LG Pra.L, which allows easy skin care at home."

This content was produced with the assistance of AI translation services.