"Health is Priority Amid COVID-19" ... Emart Increases Red Ginseng and Vitamin Gift Sets by 30%

'BioPublic Domestic Red Ginseng' Limited Quantity Sale of 20,000 Sets

[Asia Economy Reporter Jo In-kyung] As interest in health has increased due to the prolonged COVID-19 pandemic, Emart announced on the 18th that it has expanded the health food items in its Chuseok gift sets by 30% compared to last year.

Previously, last year as well, with the spread of COVID-19, sales of Chuseok health sets increased by 10.2% compared to the same period the previous year, indicating that health-related products were highly favored as holiday gifts, according to Emart.

Emart expects this trend to continue this year and has expanded the health set products and increased promotional items. The health sets, which were offered in 45 configurations during last year’s Chuseok pre-order period, have been expanded by about 30% to 59 sets this year. Among these, 23 items are N+1 promotional products where one more item is given depending on the purchase quantity, 6 items are offered at a 50% discount, and 4 items at a 40% discount, totaling 33 promotional products, which is 40% more than last year.

Emart is first introducing the 'Bio Public Premium Korean 6-Year-Old Red Ginseng Set' produced by health food specialists Huons Nature and Kolmar BNH, limited to 20,000 units. The set, consisting of 240g of red ginseng extract, 30 stick-type red ginseng packets, and 10 bottles of red ginseng vials, is normally priced at 138,000 KRW, but if paid with a promotional card by September 21, the price is reduced by 35% to 89,700 KRW during the Chuseok event period.

When purchasing Bio Public health functional foods such as multivitamins, lutein, and probiotics for over 30,000 KRW, a reusable gift bag is given as a limited offer of 5,000 units across all stores, allowing customers to create set products tailored to the health condition of the gift recipient.

'Jung Kwan Jang Hong Sam Won Gold 60 packets' offers a 40% card discount and a 10+1 promotion, while 'Jung Kwan Jang Everytime Balance 20 packets' offers a 20% card discount and a 5+1 promotion. Additionally, the 'CJ Hanppuri Heuk Sam Daebo + Heuk Sam Jin' set offers a 30% card discount and a 5+1 promotion, and 'CJ Hanppuri Heuk Sam Daebo' and 'Hurum Pumgyeogi Dareun Sansam Baeyanggeun' each offer a 1+1 benefit.

Kim Ga-eun, Emart’s health food buyer, said, "Emart’s health functional food brand Bio Public has surpassed 200,000 units sold in just over 70 days since its launch, reflecting customers’ increased interest in health after COVID-19," adding, "We expect demand for health sets as gifts for parents to increase during the holidays and have planned reasonably priced health gift sets."

This content was produced with the assistance of AI translation services.