"Please Buy Inje Hwangtae" ... Choi Moon-soon, Governor of Gangwon-do, Visits NS Home Shopping

Governor Choi Moon-soon of Gangwon Province (left in the photo) visited the NS Home Shopping Pangyo headquarters on the 13th and discussed cooperation plans to expand the sales of agricultural specialty products with CEO Jo Hang-mok (right).

[Asia Economy Reporter Jo In-kyung] 'Potato Sold-Out Man' Choi Moon-soon, Governor of Gangwon Province, visited NS Home Shopping to promote the sale of dried pollack (Hwangtae).

On the 17th, NS Home Shopping announced that Governor Choi visited the Pangyo headquarters on the 13th, met with CEO Jo Hang-mok, and discussed cooperation plans to expand sales of agricultural specialty products.

Earlier, on the 5th, NS Home Shopping and Gangwon Province signed a business agreement at the Gangwon Provincial Office to expand sales channels for specialty products. At that time, Governor Choi expressed his intention to visit NS Home Shopping soon to promote the sale of Gangwon Inje dried pollack. Inje dried pollack is a representative regional specialty accounting for more than 70% of domestic dried pollack production, but recently has faced difficulties due to reduced sales channels caused by COVID-19.

During the meeting, Governor Choi said, "We expect that expanding online sales channels for Inje dried pollack will be a turning point for raising awareness and recovering sales."

NS Home Shopping also conveyed its intention to support the dried pollack industry with better product packages and benefits, having previously achieved annual sales of over 1.5 billion KRW for 'Yongdae-ri dried pollack' from Inje, Gangwon Province. Based on its successful experience selling excellent Gangwon products such as 'Gangwon Namulbap', 'Cheorwon Nuri-hwi hometown glutinous rice', 'Mountain ginseng radish salad', 'Yanggu Punch Bowl dried radish greens', and 'Jeongseon Gondre greens', NS Home Shopping plans to introduce various agricultural specialty products to customers.

Jo Hang-mok, CEO of NS Home Shopping, said, "Seeing Governor Choi Moon-soon personally taking care of the local economy and farmers' livelihoods made us reflect once again on the social responsibility of the distribution industry. We will join forces to create a model of win-win growth with Gangwon farmers through pioneering sales channels and revitalizing marketing."

This content was produced with the assistance of AI translation services.