Samsung Securities "Proper Investment Knowledge, Education Over Experience"

Samsung Securities Survey... "Advanced Investors Have Lower Knowledge Scores Than Beginner Investors"

[Asia Economy Reporter Park Ji-hwan] It has been found that ‘investment education’ has a more significant impact than ‘investment experience’ on proper investment knowledge.

According to a survey conducted by Samsung Securities on the 17th, ‘advanced investors’ with abundant investment experience scored lower in investment knowledge than so-called ‘Joorini (stock + children)’ investors with less experience. Samsung Securities conducted a survey to assess investment knowledge levels among 728 subscribers of Samsung Securities’ official YouTube channel, Samsung POP, from June 30 to July 4.

Participants checked their ‘investment experience to date’ and ‘self-assessed investment knowledge level,’ and based on the results, they were divided into three categories: ‘Joorini investors,’ ‘intermediate investors,’ and ‘advanced investors.’ 68.7% (500 people) were classified as Joorini investors. Intermediate investors accounted for 26.6% (194 people), and advanced investors were 4.7% (34 people). The survey consisted of five questions covering overall investment topics such as economics, stocks, funds, bonds, and pensions.

Among the 500 classified as Joorini, 400 people, or 80%, answered all five questions correctly. In contrast, only 19 out of 34 advanced investors, or 56%, answered all questions correctly. Across all investor levels, the question about the characteristics of Individual Savings Accounts (ISA) and Individual Retirement Pension (IRP) accounts had the highest error rate.

A Samsung Securities official explained, "Joorini investors have had many opportunities to learn about diverse and new information through the rapidly increasing media and YouTube channels recently, whereas advanced investors tend to rely on their own experience and thus miss opportunities to refresh their latest investment knowledge, which is the reason for these results."

As part of a nationwide investment knowledge level-up project, Samsung Securities officially launched ‘Investment School,’ a mobile video investment education site. Despite being in the pilot phase since June 19, over 4,000 applicants enrolled within three weeks. The courses offered at Investment School are broadly divided into basic and level-up courses. The basic course provides fundamental knowledge for economics and stock investment, while the level-up course delivers more advanced knowledge related to investment assets such as funds, bonds, and pensions. Anyone can take the courses for free, regardless of whether they are Samsung Securities customers.

This content was produced with the assistance of AI translation services.